Mobile Ads: Everything to Know About Mobile Ads

The number of people using mobile phones today has reached an outstanding 5 billion people, and it's still rising. That is 66.6% of the world's total population. And with mobile users spending 71% of their usage time browsing the internet, the consumer world is literally always online.

Many businesses have taken advantage of this change in consumer behavior by investing heavily in mobile ad campaigns. If you want to reach your prospective customers more effectively, you'll need to jump on the wagon and outdo your competitors. Read on as we tell you everything from how to design mobile ads to where to post them.

Where are mobile ads seen the most?

Two words: social media. Last year, there were 3.6 billion people on social media. This number is projected to reach an outstanding 4.41 billion by 2025. And with each person spending approximately 145 minutes every day in social media networks, there has never been a better time to get into mobile advertising through social media platforms.

Facebook is one of the most lucrative social media platforms in terms of digital advertising. Facebook mobile ads account for 18.4% of all mobile digital advertising, followed by Instagram and Twitter.

What makes a mobile ad most successful?

Building a successful mobile ad campaign takes more than just creating the right visuals and video content. You also have to create an exciting experience for your potential customers. So, how do you go about it?

You don't need sound to convey your message

It might sound pretty surprising, but 85% of mobile ads on social media are watched with the sound off. So, if your promo video can't convey your message without sound, you're in big trouble. So, the next time you're making a mobile ad, use large condensed slides or illustrations to convey your message instead of telling it to people.

Make it easy to take action

When it comes to mobile advertising, ease of access makes all the difference. Mobile ads that give viewers the ability to click-to-call or instantly subscribe to get the best results.

When designing a mobile ad, think about the next action you'd want your potential customer to take after seeing your ad, then include an easy way to get it done.

Make your ad non-invasive

Nobody likes an intrusive ad. Intrusive ads take up most of the screen and can annoy your potential customers since they tend to get in the way of what they're trying to do. Instead of creating an oversized ad, go for a reasonably-sized design. Smaller mobile banner ads are more likely to generate goodwill with viewers, hence attract more engagement.

How to design a mobile ad

You don't need any coding skills to create an engaging mobile ad. All you need to know is what your prospective customers like to see and an efficient design software like CorelDRAW to create it. Follow these steps to create an effective mobile ad.

  1. Choose the right size. There are four basic mobile ad sizes; 300 x 250, 728 x 90, 350 x 50, and 160 x 600. The size you choose to go with ultimately depends on how much information you're trying to convey and where you plan on posting the ad. Mobile app ads should always be small in size to minimize invasiveness.
  2. Choose your background. There are two types of ad backgrounds; solid color backgrounds and photo backgrounds.
  3. Write a winning headline
  4. Write a catchy subheading to go with the headline
  5. Add a call to action


The right mobile ad could just turn your business around. Interesting mobile ads reel in more engagement, which ultimately translates to more sales. That said, to create an eye-catching ad, you'll need effective design software like CorelDRAW.

Need to Download CorelDRAW?

Download a Free 15-Day Trial Now!