The number of people using mobile phones today has reached an outstanding 5 billion people, and it's still rising. That is 66.6% of the world's total population. And with mobile users spending 71% of their usage time browsing the internet, the consumer world is literally always online.
Many businesses have taken advantage of this change in consumer behavior by investing heavily in mobile ad campaigns. If you want to reach your prospective customers more effectively, you'll need to jump on the wagon and outdo your competitors. Read on as we tell you everything from how to design mobile ads to where to post them.
Two words: social media. Last year, there were 3.6 billion people on social media. This number is projected to reach an outstanding 4.41 billion by 2025. And with each person spending approximately 145 minutes every day in social media networks, there has never been a better time to get into mobile advertising through social media platforms.
Facebook is one of the most lucrative social media platforms in terms of digital advertising. Facebook mobile ads account for 18.4% of all mobile digital advertising, followed by Instagram and Twitter.
Building a successful mobile ad campaign takes more than just creating the right visuals and video content. You also have to create an exciting experience for your potential customers. So, how do you go about it?
It might sound pretty surprising, but 85% of mobile ads on social media are watched with the sound off. So, if your promo video can't convey your message without sound, you're in big trouble. So, the next time you're making a mobile ad, use large condensed slides or illustrations to convey your message instead of telling it to people.
When it comes to mobile advertising, ease of access makes all the difference. Mobile ads that give viewers the ability to click-to-call or instantly subscribe to get the best results.
When designing a mobile ad, think about the next action you'd want your potential customer to take after seeing your ad, then include an easy way to get it done.
Nobody likes an intrusive ad. Intrusive ads take up most of the screen and can annoy your potential customers since they tend to get in the way of what they're trying to do. Instead of creating an oversized ad, go for a reasonably-sized design. Smaller mobile banner ads are more likely to generate goodwill with viewers, hence attract more engagement.
You don't need any coding skills to create an engaging mobile ad. All you need to know is what your prospective customers like to see and an efficient design software like CorelDRAW to create it. Follow these steps to create an effective mobile ad.
The right mobile ad could just turn your business around. Interesting mobile ads reel in more engagement, which ultimately translates to more sales. That said, to create an eye-catching ad, you'll need effective design software like CorelDRAW.
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