Banner Design: A Guide to Designing Your Own Banner

Banners are ideal for advertising promotions, sales, event marketing, or even indicating a grand opening. Yet, many people tend to shy away from this amazing advertising method because they believe it is too complicated to design a banner or have no idea where to start with the design process.

Fortunately, this process does not have to be difficult. In this guide, we tell you exactly what you need to know about designing your own banner and help you make the task as simple as possible.

What is banner design?

A banner design is a great way to market a company's services or products. These designs not only provide a visual component that targets an audience's purchasing intent, but these banners are also a smart way to raise brand awareness and attract new customers. Typically, these banners are also used for the following:

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  • Announce upcoming events that are held by the brand or related to the brand's services
  • Expand your customer reach
  • Quickly communicate vital benefits and services
  • Use it as a great icebreaker to catch a consumer's eye and help your team approach potential consumers with more confidence

One other important aspect of a banner that many individuals fail to recognize is that banners are genuinely one of the best ways for a business to market its services and products in a cost-effective manner. 

How to design a banner

To ensure your banner is designed most effectively, you need to keep in mind the following factors:

Understand Your Target Audience: You need to make sure that your banner not only reflects your distinctive brand but that it also reaches your target customers. This means that every aspect of the banner needs to be structured to ensure that the right individuals are being engaged and that interest is sustained from this visual.

Define the Size and Layout: Once you figure out your banner's purpose, you next need to choose the right size. Each banner size and layout has its advantages and needs to be understood before choosing your company's perfect banner.

Add Visuals and Background: The next step will involve selecting images, texts, and colors that fit the purpose of your banner best. The color scheme and the pictures you use need to not only grab the audience's attention but convey your brand message.

Think Top to Bottom and Left to Right: When you are in school, you are taught to read top to bottom and left to right. This same concept applies to consumers. That is why when preparing your text and visuals, make sure you incorporate this rule into your layout. Making sure the flow of information on your banner runs smoothly.

Try Committing to a Design Aesthetic: Aesthetics is how our brains interpret whether an image we see is ugly or beautiful. For these reasons, if you want your customers to recognize your brand, services, or product, you need to develop a design aesthetic.

Take your banner up a notch

Quite often, these print banners are used at locations or events where many people are gathered, including trade shows or large company meetings. That is why you want to make sure your banner makes an impact. If you are wanting to design your own banner but want to take it up a notch. Consider using graphic design software like CorelDRAW. Not only can this software help you customize your banner in no time. But it can help you add that personal touch, those gorgeous images, and unique style that can significantly promote your business in a whole new way.

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Download a Free 15-Day Trial Now!