Unity in Graphic Design: Understanding What it Means and How to Use It

When creating a stunning design, you want to make sure that all of the elements involved in your piece fit together with all the other pieces. Creating highly effective designs means incorporating those elements together into a comprehensive, unified whole.

Understanding how to create unity in graphic design pieces can help you accomplish your goals and put together the images you want to share.

What Does Unity Mean in Graphic Design?

In graphic design, unity is the principle that pulls together all the other elements of the design. Your design should be focused. Each element of the piece should feel like it belongs there, rather than standing out in isolation or failing to fit with the rest of the elements of the design. By focusing on unity, you can evoke a sense of recognition and "rightness" when others study your design, which can make it easier for them to interact with it and come away with the feeling you wanted them to attain.

How to Use and Achieve Unity in Graphic Design

Achieving unity is critical to your graphic design pieces. While there are cases in which you might want to make a specific element pop, often in an effort to draw attention to it, you don't want any element to feel out of place in your overall design. Follow these strategies to help improve unity in your graphic design efforts.

1. Start with a clear, comprehensive vision or purpose.

Before you sit down to start working on a design, start by understanding what you want to accomplish. Do you want to share a specific message? Highlight a specific product? If you're putting together a comic panel, what story do you want that panel to tell? Each element of the design should tie back to your original purpose, creating a unified whole that reflects your vision.

2. Incorporate elements like repetition, texture, and patterns.

Often, repetition and patterns can help tie a design together and create the sense of unity you're aiming for. With the effective use of these elements, you can bring your piece together while highlighting the most important attributes of the design.

3. Utilize proximity to help establish relationships and continuity.

Proximity in design usually shows that the items are related in some way. By utilizing proximity effectively, you can better establish how those items tie together as part of your whole.

4. Choose colors that work well together.

If you're designing content for a brand, you may already have a color palette that you're expected to use when producing content for the brand. If you're creating a design from scratch, choose a color palette that interacts well together.

5. Use the same general style for elements of your piece.

You may not want, for example, to swap between cartoonish styles and realistic designs unless that fits into the overall look and purpose of your design. Try to utilize the same general style across a given piece to help show and maintain unity.

6. Select fonts that go with your overall theme.

Choose fonts that fit the message you want to convey and the way you want to showcase your content, rather than selecting fonts at random. Your typography can make a big difference in the tone of your piece, and you want it to fit with the overall visual look you envisioned. When you mix fonts, make sure they flow well together.


CorelDRAW has the elements you need to design unified works of digital art, edit them, or produce files for sharing. Check out our software today to learn more about how you can use it to make the most of your designs.

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