Newsletters: The Ultimate Guide to Starting a Newsletter

Newsletters are a valuable resource when it comes to gaining customers and/or an audience. They help you build your brand as well as drive traffic to your website or blog. But what exactly is a newsletter, and what is the best way to construct one? We have created a guide that will help you craft the best newsletter for your needs.

What is a newsletter?

A newsletter is a marketing letter or bulletin that is sent out to a subscribed audience. It is something that is given on a regular basis to inform readers about content that is related to your website or business. Newsletters can also help grow an audience. Readers, who enjoy your content, can easily share newsletters with others; these new readers may then become part of your subscribed audience as well. Newsletters are also versatile. You can send them by email or print them out to mail. By using software, such as CorelDRAW, you can easily create a newsletter, designed to draw customers to your website. The newsletters can be sent out on a weekly, monthly, yearly, or just on a customizable basis. Newsletters make for an ideal way to get content out to your subscribers.

Newsletter topic ideas

When it comes to creating newsletters, it's a good idea to have a topic or series in what they will be about. This can help you create content for future newsletters as well as help you decide how often you should create them to benefit your subscribers. Here are the top five newsletter topics that can help you reach and engage your audience:

Business related information

Using your newsletter to update or inform subscribers about current happenings related to your business or website is a great way to engage your readers. It can also be used to let them know about any news or events that they may want to learn about or participate in. This topic is good for a monthly or quarterly newsletter.

Frequently asked questions

Questions in your field of business that are asked frequently can make for a great newsletter topic. Discussing a common question during each newsletter or creating helpful tips could help your audience connect with you. It also helps you to establish an authoritative position on common problems related to your field. This content is great for weekly and monthly newsletter scheduling.

Promotional content

Promotional content is a good way to get attention to your site and business. By adding sales or discount related offers in your newsletters, you can attract customers to your website and encourage them to make purchases. These newsletters are good for a weekly and monthly distribution.

Showcase newsletters

This type of content deals with highlighting specific items, features, and/or news related to a business. For example, a person who works in graphic design may decide to highlight a specific design that they created. Showcase newsletters are great for monthly content scheduling.

Behind the scenes

Behind the scenes newsletters give your audience a glimpse into the work behind your content. It helps your audience feel like they are a part of the process, and this type of newsletter can help promote your brand in the long run. Showcase content is good for weekly, monthly, and quarterly newsletters.

How to write a newsletter

The best way to make a newsletter that is both exquisite yet easy to create is by using exceptional graphic design software, such as CorelDRAW. It allows you to create a newsletter that will look professional as well as give you the ability to customize the newsletter according to your preferences. Once you have the software, the following are several steps in forming an amazing newsletter:

  1. Find newsletter templates on your graphic design software.
  2. Choose a template you like.
  3. Once a template is chosen, you can edit the page according to your specifications.
  4. Make sure to include an eye-catching title and any pictures or graphics that will make your newsletter stand out.
  5. Include the information you want to inform your readers about.
  6. Once finished, save it as a PDF. You can then either email your subscribers or print the PDF and mail them out.


When it comes to making a newsletter for your audience, you want to make sure that you have the best tools to do so. At Corel, we strive to give our customers the best products to help them create and accomplish their goals across many platforms. CorelDRAW Graphic Suite 2021 is a software designed to help you create incredible illustrations and more for all of your graphic design needs. Why not try our 15-day free trial today!

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