Types of Graphic Design: A Guide to the Different Types of Graphic Design

Graphic design: just what, exactly, does it include? When do you need a graphic designer to fulfill your project? While graphic design includes any style of design that uses visual elements, including typography, pictures, and color, to convey information, many people don’t realize just how many different types of graphic design there are. Take a look at these key categories.


Many things help set your brand apart and tell who and what you are. Many of the most visual elements of your brand, however, come through graphic design. These visual elements help your audience recognize your brand at a glance.


When many people think of graphic design, they first think of marketing materials. From images for blog posts to infographics and email signatures, graphic designers can help create the imagery that makes your business stand out and evokes emotion in your viewers.

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Marketing materials may include:

  • Digital ads
  • Posters
  • Flyers
  • Brochures
  • Mailers
  • Signers
  • Banner ads
  • Menus

Publication Design

Physical publications, including books and magazines, need careful designs that will help entice readers and make them stand out. Graphic designers can help create stunning designs for those publications that fit the theme, purpose, and target audience of the piece.


Like physical publications, products need packaging designed to fit their specific needs and requirements. Those packages need to show what sets the brand apart while enticing people to give it a try. Graphic designers may help incorporate logos, trademarks, and other familiar imagery on the packaging for your products while also ensuring that they contain all the information they need: ingredients labels on food and beauty products, for example, or any specific certifications or allergen information that may appeal to your target audience.


The user interface covers all the ways your users interact with the system you create. Depending on the knowledge and capability levels of your users, you may want a highly intuitive interface that will make it easy for users to figure out what to do next or how to interact with specific areas of your app or website. Graphic designers can help design a custom UI that fits your business’s themes and appearance while still meeting the needs of your users and offering them a great experience.

Motion Graphics

Not all graphic design is static. In fact, as modern technology improves, an increasing amount of those important images are expressed through movement, including:

  • Videos
  • GIFs
  • Games
  • Websites
  • Apps
  • Animated logos

Art and Illustration

Many elements of graphic design incorporate art and illustration. You may, for example, want an artistic design for a t-shirt or banner, or you might want a graphic designer to help create stock images that will allow you to show off your products. Graphic novels, comic books, and even book covers or interior book images may also require a style of graphic design.

Graphic design incorporates a wide range of elements and options. Many businesses find that working closely with a graphic designer to handle their marketing, branding, and illustration needs can improve their success as they create better, more effective visual content that better fits the needs of their users.

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